Tropical gardens running for kilometre after kilometre along Blacks Beach set a style for tropical luxury and relaxation in the relatively new image of Mackay, Queensland, as a tourism playground.
Mackay is justifiably proud of its beaches, and now offers its best-ever range of beachfront accommodation to cater for their growing popularity.
The marriage of business with nature marks a new age in the regional capital.
Mackay beach fishing, for instance, has always had its devotees, but now they have to share their territory.
Don't worry, there's still lots and lots of space on the Mackay beaches - all 30-odd - and not just for beach fishing, but for swimming, sunbathing, family games and generally getting away from it all.
The Mackay weather is generally kind to beach lovers, and in the true tradition of a Queensland beach city, Mackay, Australia, has sand on the city doorstep, with three beaches just a whiff of salt air from the CBD.
Just north, Harbour Beach is the base for the Mackay Surf Life Saving Club, and when the conditions are right even surfers can get a ride at Lamberts Beach.
Mackay is also handy to the beaches on the Hibiscus Coast, which is a short drive north, and to resort and secluded beaches on nearby islands.
Mackay was not traditionally top of the list of travellers seeking to enjoy the Queensland beaches, but times are changing.
A Mackay beach holiday will put you in one of the boom cities of regional Queensland, with all the services that important guests enjoy and deserve.